Marketing Manager

London, South East England
Construction Recruitment

An innovative and experienced Marketing Content Manager is needed at a FTSE 100 business to manage and lead all Marketing aspects for the new app they have created.

As a Marketing Manager within this position, it will be your responsibility to drive sign ups and increase engagement with the app whilst also creating engaging content and conducting analysis on the app’s performance and it’s key trends.

Key Responsibilities of the Marketing Content Manager will include:

* Creating captivating messaging to emphasise the app’s benefits and to develop marketing strategies to support the app’s launch
* Creating engaging content and a content structure, ensuring content is easily accessible and meets the needs of the app’s users, covering all key topics and ensuring it is up to date
* Produce content schedules and audits, which writers and editors use to keep copy up to date and to create new content at appropriate times.
* Liaising with retailers to provide exclusive content and special offers for app users, as well as ensuring they are able to use the vendor management system
* Be an expert in the app’s content management system (CMS), producing user guides and delivering training for those that will update the app directly
* Providing full analysis of the app and examining customer feedback to make improvements- from its performance, whether the content is engaging, it’s target audience, new app features and so on
Communicating with all stakeholders and working closely with the customer insights team to ensure all plans for the app respond to feedback from the target customer groups

As a successful Marketing Content Manager you will have:

* Content writing, curation and strategic experience within an app
* An understanding of digital and wider marketing channels
* A customer focused mindset and will have good knowledge of online user experience, digital marketing techniques and digital analytics
* Experience liaising with retailers and potential partnerships
* Ability to prioritise and manage multiple projects at once

This position is a great opportunity for an individual looking to take the next step up in their career within a well-established business in today’s market.